The Sony Playstation 3 remains an incredibly popular piece of home pop culture entertainment. This should come as no surprise as Playstation 3 software is among the most sophisticated and advanced software on the gaming market.
Secrets to Success
There are a number of reasons why the Sony Playstation 3 has emerged as such a wildly popular gaming system. When one takes into consideration the fact that the systems main competitors are Nintendo and xBox, it is somewhat surprising that the Playstation 3 has been able to gain the level of market share that it has acquired. This is not because the Playstation 3 system is a poor system. On the contrary, the Playstation 3 System and, more importantly, the available Playstation 3 software are quite excellent. Playstation does, however, face competition from two giants in the industry in the form of the Nintendo and Microsoft Corporation. Because of this, the success of the Playstation 3 is somewhat amazing.
While marketing and advertising campaigns do play a huge role in the ability for a product to remain successful in the market place, advertising alone is not going to make a gaming system successful. If the Playstation 3 software was weak or inferior in comparison to its competitors, the Playstation 3 would go the way of a number of inferior products that attempted to cash in on the popularity of gaming only crash and burn relatively quickly.
The Playstation 3 Software Dynamic
The creators of the Playstation 3 deserve a great deal of credit for understanding that software and technology is never fixed in time. That is, there will always be an evolutionary process connected to the ability to remain competitive in the marketplace. When consumer home electronic products are concerned what was cutting edge one week may end up being totally out of date the next. Because of these radical changes, the need for software upgrades becomes of paramount importance to the future success and solvency of the product. As such, Playstation 3 software was properly upgraded as necessary and this has allowed the product to remain relevant in the current marketplace. In fact, continual software upgrades in future products and releases have been the hallmark of the Playstation remaining successful. Compare this to other products that were unable to adapt. The Playstation 3 leaves them in the dust! Needless to say, the ability to adapt software remains the primary goal all software designers need to follow.
